Boost revenues and profitability with powerful customer insights
Finally understand your in-store customers’ needs, tastes and preferences. refive connects every purchase with a unique individual to help you understand your customers based on what they buy and how they interact with you. Leverage first-party retail customer insights to keep your shoppers coming back.
Why refive?
Retail customer insights gathered seamlessly
Customer Friendly
Customers do not need to register, share vast amounts of personal socio-demographic data or provide double opt-ins. refive works in the background, protecting customer privacy while giving you the most granular insights you’ve ever seen.
First-Party
Understand your customers using first-party data generated in your own stores. No need for data exchanges, social networks or third-party cookies.
Actionable insights
Harness refive’s AI-powered insights to make smart decisions and adjustments. From predictions to concrete recommendations, insights are delivered directly to your existing systems and processes.Â
Benefits
Understand, segment and (re)convert customers
Analyse customer behaviour across channels
Gain a comprehensive view of the customer purchase history and behaviour – online and offline.
Improve targeting for marketing campaigns
Use AI-powered insights regarding customers’ discount preferences, price sensitivity or frequently purchased products to segment and target customers with the right offers.
Understand Customer Health
Identify new, repeat and at-risk customers across all channels with integrated online and offline tracking. Understand churn risk and its drivers and take concrete steps to increase customer retention rates.
Maximise customer value
Understand the true revenue potential of each customer and discover opportunities to increase lifetime value with the right personalised proposition and messaging at the right time.
Use cases
Behavioural insights that deliver business value
Pricing & Discounts
Personalise discounts and pricing based on customer price sensitivities and product preferences to increase share of wallet.
Retargeting & Retention
Personalise communications and incentives to reduce churn and increase purchase frequencies.
Demand Forecasting
Improve understanding of store-level demand by aggregating behavioural data across all customers shopping there.
Get to know & delight your customers
Generate e-commerce level insights into in-store customer behaviour, increase engagement and customer retention via smart digital receipts
