Track in-store conversions and calculate ROI
Attribute offline purchases to online campaigns with digital receipts and finally measure the in-store impact of your retail marketing efforts.
Boost in-store retail marketing efforts
Engage your customers digitally, even without opt-ins
Use interactive elements on digital receipts to share product information and suggestions, creating excellent cross-sell and upsell opportunities.
Maximise contact data, opt-ins and signups
Use digital receipts to capture customer opt-ins easily. Collect accurate customer contact data without requiring any manual data entry by store staff.
Personalise your retail marketing campaigns
Scale your personalisation efforts with refive creating tailored recommendations and messages based on customer purchase and behaviour data.
Unify omnichannel communications
Get a 360° view of your customers by integrating their online and offline buying journeys, ensuring consistent communication across all channels.
Maximise your ROAS
Use customer and purchase data to understand trends and preferences for each store or region. Optimise your ads according to these insights to achieve better ROI.
Retarget your existing customers
Reach your in-store customers by creating personalised ads based on their purchase data, even if they haven’t opted in.
Reach the right audience with the right message
Collect customer data to craft personalised communications and boost customer engagement and retention.
Drive up-sells and cross-sells
- Boost marketing for your retail stores sales by offering personalised product recommendations and promotions on the receipt.
Improve loyalty usage
- Enrol customers in your loyalty program with one click right on the receipt - no card, apps or long forms required.
Promote new launches
- Bring customers back to your store by promoting product launches, any upcoming sale, or offline events via marketing channels.
Increase app downloads
- Encourage more app downloads with deep links to the app store included on the receipt.
Collect online reviews
- Gather product feedback through post-purchase email surveys or by incentivising reviews directly on the receipt.
Drive repeat purchases
- Attract customers back to your store with tailored offers on the receipt or follow-up emails post-purchase.
How it works
Stop guessing – Get real data with better in-store retail marketing strategies
Most brands only gather marketing data from online shoppers or loyalty programme participants, leaving a significant portion of their offline retail customers untracked. It doesn’t have to be this way – there’s a more effective solution to capture and leverage in-store customer insights
When a customer scans a QR code to access their receipt or special offers, refive automatically captures customer and purchase data and unites it within an anonymous customer profile.
refive also pulls data from online channels to create a 360-degree view of the customer and their omnichannel journey.
Each time the customer opens a receipt, clicks on an offer, submits feedback or redeems a coupon, their profile is enriched with this additional behavioural, attitudinal and engagement data for even deeper insights into their needs and preferences.
How leading retail marketers use refive electronic receipts
Lea Ank
Head of Retail at Gusti Leather
“Engaging with our customers is now easier than ever with up to 40% of in-store customers choosing the digital receipt. Capturing thousands of marketing opt-ins and the purchase data of these customers has enabled us to run targeted campaigns to boost retention.”
Get the best out of your in-store retail marketing efforts
Use digital receipts to elevate your retail marketing efforts at no additional costs. Sign up for our pilot today
