How Retailers Can Benefit from WhatsApp Customer Engagement
To stay ahead of the game, retailers must constantly explore new, innovative ways to communicate and connect with their customers. WhatsApp, the global messaging giant, is fast becoming a fantastic platform to facilitate this. With nearly three billion users worldwide, WhatsApp allows retailers an opportunity to engage directly, quickly and personally, with their customers, fostering […]
Improving Retail Customer Retention with In-Store Technology
For the last few years, the fate of brick-and-mortar stores, along with their prospects for retail customer retention, looked uncertain, particularly in the wake of COVID-19. The U.K. saw a five-year peak of store closures in 2022, which seemed to signal the end of the traditional high streets and shopping centres of the past. However, […]
Customer-Centric Retailing for Brick and Mortar
Businesses all have one thing in common and that is a need for customers. Customer-centric retailing is essential, as customers are the ones who spend the money that keeps the company going. Their revenue drives innovation and development, dictating where businesses will go next. There has, however, been a long tradition of being product-centric in […]
What is Digital Engagement and Why It Matters for Retail
Digital engagement, often associated with the online world, is no longer confined to the pixels of our screens. It has made its way into physical spaces, particularly in the retail sector, creating a bridge between the in-store shopping experience and the digital world’s interactive elements. Ultimately, using digital engagement isn’t about replacing the physical experience […]
5 Strategies for Measuring Customer Experience in Physical Retail Environments
Measuring customer experience in physical retail environments is a fantastic way to ensure that your stores provide customers with everything they need and want. Think about the last time you had a great shopping experience – was it the friendly staff or the well-organised store that made it great? Perhaps it was a seamless checkout […]
The Digital Restaurant Receipt: Driving Revenue and Loyalty
Our world is becoming ever-more digital, and the restaurant industry is no exception. Technology has swept through, from online ordering and digital payments to issuing a digital restaurant receipt. Even the most quaint and traditional eateries have embraced this new dawn with fascinating results. Technology is a great simplifier, especially in food and hospitality. But […]
Reimagining the Retail Customer Journey: The Power of In-Store Behaviour Analytics
In retail, understanding the customer journey is no longer a “nice to have” but a necessity. The definition of the customer journey is the experiences that a customer will go through when interacting with a brand or store. It’s a process that stretches from when a product or service grabs a customer’s eye right through […]
refive Introduces Digital In-Store Touchpoints for Data Capture and Engagement
At refive, we’re constantly looking for ways to help retailers build stronger connections with their customers. That’s why we are excited to announce the launch of our new in-store touchpoints. They make it easy to collect customer data and create personalised in-store experiences to drive loyalty and sales. We started by creating smart digital receipts […]
5 Ways The E Receipt Could Enable Profit Growth
This is not another article on the environmental impact of the paper receipt and growing consumer awareness and interest in the sustainable e receipt. You are also not going to read about savings when you stop buying thermal paper and printing receipts. Instead, this article is written for you, the brick and mortar retailer or […]
5 Reasons to Engage with In-store Customers at the Checkout
The store checkout is where a lot of customers experience their last interaction with your brand – for that visit or possibly forever. It may only last just a few moments but this instance of customer engagement can have a huge impact – either inspiring customers to come back soon or to search for an […]
