The role of a customer experience manager in retail
Retail has evolved beyond transactions—today, it’s about building relationships and creating memorable experiences that keep customers coming back. Customer Experience Manager (CXM) is a role that has become indispensable in modern retail. As customer expectations rise and competition intensifies, CXMs are responsible for ensuring every interaction is seamless, engaging, and aligned with the brand’s promise. […]
How to Tackle the Problem of Rising Returns in Retail
The world of online shopping and enhanced customer experience has been transformational for retailers and customers alike. With more choice and flexibility when it comes to purchasing, buyers are more inclined to make purchases knowing that if they change their mind or something isn’t quite right, returns should be seamless. However, making the return process […]
What is Digital Engagement and Why It Matters for Retail
Digital engagement, often associated with the online world, is no longer confined to the pixels of our screens. It has made its way into physical spaces, particularly in the retail sector, creating a bridge between the in-store shopping experience and the digital world’s interactive elements. Ultimately, using digital engagement isn’t about replacing the physical experience […]
