Get Started with Retail Media
If you aren’t familiar with the term retail media, in its purest sense it refers to the advertising and marketing a retailer shows either on their website, apps, or even in and around the point of sales in-store. Using this kind of media treats the retailer’s customers as the “audience”, and uses data insight to […]
3 Necessary Steps to Improve Customer Loyalty in Retail
Any retailer knows that cultivating customer loyalty can provide many benefits and cost savings. From an enhanced brand reputation, to repeat business, potential savings when it comes to marketing costs and it can also increase your customer lifetime value. According to Forbes the probability of selling to a current customer is 60% to 70%. Achieving […]
Retailer’s Guide to Digital Receipt Software
As a retailer in the digital age, implementing a robust digital receipt software is crucial to adapting to the ever changing needs of the customer and elevating the overall customer experience. Digital receipts (also referred to as electronic receipts, e-receipts, and smart receipts) are becoming increasingly popular as more customers are looking for contactless and […]
How do you track offline conversions from online marketing?
The success of online marketing isn’t just measured by the usual digital metrics of impressions, clicks and revenue, but also by real-world actions such as in-store purchases. But connecting these dots in the past has often been a tricky puzzle for retailers and marketers. Is a purchase made in your store based on a customer’s […]
Improving Retail Customer Retention with In-Store Technology
For the last few years, the fate of brick-and-mortar stores, along with their prospects for retail customer retention, looked uncertain, particularly in the wake of COVID-19. The U.K. saw a five-year peak of store closures in 2022, which seemed to signal the end of the traditional high streets and shopping centres of the past. However, […]
Customer-Centric Retailing for Brick and Mortar
Businesses all have one thing in common and that is a need for customers. Customer-centric retailing is essential, as customers are the ones who spend the money that keeps the company going. Their revenue drives innovation and development, dictating where businesses will go next. There has, however, been a long tradition of being product-centric in […]
What is Digital Engagement and Why It Matters for Retail
Digital engagement, often associated with the online world, is no longer confined to the pixels of our screens. It has made its way into physical spaces, particularly in the retail sector, creating a bridge between the in-store shopping experience and the digital world’s interactive elements. Ultimately, using digital engagement isn’t about replacing the physical experience […]
5 Strategies for Measuring Customer Experience in Physical Retail Environments
Measuring customer experience in physical retail environments is a fantastic way to ensure that your stores provide customers with everything they need and want. Think about the last time you had a great shopping experience – was it the friendly staff or the well-organised store that made it great? Perhaps it was a seamless checkout […]
The Digital Restaurant Receipt: Driving Revenue and Loyalty
Our world is becoming ever-more digital, and the restaurant industry is no exception. Technology has swept through, from online ordering and digital payments to issuing a digital restaurant receipt. Even the most quaint and traditional eateries have embraced this new dawn with fascinating results. Technology is a great simplifier, especially in food and hospitality. But […]
5 Steps to Greater Customer Loyalty and Retention in Retail
In the highly competitive world of retail, having a strong customer loyalty and retention strategy has become increasingly vital for businesses to remain profitable and sustainable. With rising acquisition costs and slower growth in sales (Statista), it has become clear that retaining existing customers is more cost-effective than acquiring new ones. Retailers are now placing […]
