Reimagining the Retail Customer Journey: The Power of In-Store Behaviour Analytics
In retail, understanding the customer journey is no longer a “nice to have” but a necessity. The definition of the customer journey is the experiences that a customer will go through when interacting with a brand or store. It’s a process that stretches from when a product or service grabs a customer’s eye right through […]
refive Introduces Digital In-Store Touchpoints for Data Capture and Engagement
At refive, we’re constantly looking for ways to help retailers build stronger connections with their customers. That’s why we are excited to announce the launch of our new in-store touchpoints. They make it easy to collect customer data and create personalised in-store experiences to drive loyalty and sales. We started by creating smart digital receipts […]
5 Steps to Greater Customer Loyalty and Retention in Retail
In the highly competitive world of retail, having a strong customer loyalty and retention strategy has become increasingly vital for businesses to remain profitable and sustainable. With rising acquisition costs and slower growth in sales (Statista), it has become clear that retaining existing customers is more cost-effective than acquiring new ones. Retailers are now placing […]
5 Ways The E Receipt Could Enable Profit Growth
This is not another article on the environmental impact of the paper receipt and growing consumer awareness and interest in the sustainable e receipt. You are also not going to read about savings when you stop buying thermal paper and printing receipts. Instead, this article is written for you, the brick and mortar retailer or […]
5 Reasons to Engage with In-store Customers at the Checkout
The store checkout is where a lot of customers experience their last interaction with your brand – for that visit or possibly forever. It may only last just a few moments but this instance of customer engagement can have a huge impact – either inspiring customers to come back soon or to search for an […]
