5 Strategies for Measuring Customer Experience in Physical Retail Environments
Measuring customer experience in physical retail environments is a fantastic way to ensure that your stores provide customers with everything they need and want. Think about the last time you had a great shopping experience – was it the friendly staff or the well-organised store that made it great? Perhaps it was a seamless checkout […]
The Digital Restaurant Receipt: Driving Revenue and Loyalty
Our world is becoming ever-more digital, and the restaurant industry is no exception. Technology has swept through, from online ordering and digital payments to issuing a digital restaurant receipt. Even the most quaint and traditional eateries have embraced this new dawn with fascinating results. Technology is a great simplifier, especially in food and hospitality. But […]
Reimagining the Retail Customer Journey: The Power of In-Store Behaviour Analytics
In retail, understanding the customer journey is no longer a “nice to have” but a necessity. The definition of the customer journey is the experiences that a customer will go through when interacting with a brand or store. It’s a process that stretches from when a product or service grabs a customer’s eye right through […]
Omnichannel Analytics Done Right – How Retailers Can Capture Offline Data
In today’s retail ecosystem, understanding the entire customer journey with the help of omnichannel analytics is one of the hottest topics that almost every retail brand is learning about. The times when customers would just stop by and buy the product that is available in the store, without checking the online shop or social media, […]
5 Ways The E Receipt Could Enable Profit Growth
This is not another article on the environmental impact of the paper receipt and growing consumer awareness and interest in the sustainable e receipt. You are also not going to read about savings when you stop buying thermal paper and printing receipts. Instead, this article is written for you, the brick and mortar retailer or […]
Receipts – A brief history from 7500 b.C. until today
What’s the only product in the world that is produced trillions of times a day only to transmit a tiny piece of information and then typically destroyed or filed away? You got it – the receipt! And while you would think that in the days of email, SMS and tweets the humble receipt, whose job […]
What does a loyalty program need to be capable of these days?
Having hundreds of stamps, membership and loyalty cards in your wallet – who hasn’t experienced this at some point?
