3 Ways How Physical Stores Can Leverage Digital Receipts During BFCM 2024
Black Friday and Cyber Monday (BFCM) are fast approaching, presenting an excellent opportunity for retailers to boost sales and promote brand presence. In 2023, consumers spent a record-breaking $9.8 billion online during Black Friday alone. While e-commerce channels are seeing strong growth in revenue generation, physical stores remain a significant sales channel during BFCM. 49% […]
Unpacking Retail Media: Types and Benefits for Brands in 2024
Over the past few years, “retail media” has evolved significantly. Originally focused on e-commerce, it now encompasses physical stores as well. Often called digital advertising’s third wave, it is one of the most powerful tools in a marketer’s arsenal today. No wonder retail media generated £3 billion in revenue in the UK in 2023, achieving […]
6 Challenges Restaurants Face When Partnering with Delivery Apps – And How to Overcome Them
The Indian food industry has undergone a remarkable transformation in recent years. Gone are the days when restaurants managed their own delivery fleets, juggling phone orders and dispatching drivers across the city. Today, with just a few taps on a smartphone, customers can browse menus from restaurants, popular food chains, cafes and cloud kitchens and […]
How To Analyse The Customer Journey In A Retail Store
Many people hear “customer journey” and make an assumption that it’s the route the shopper takes around a store, but they’d be incorrect. The process of analysing retail customer journey starts before a customer even sets foot near a shop and is all based upon engagement. This journey includes everything from the initial triggers or […]
From Trash to Cash – Digital Marketing via Digital Receipts
Think about it. How many paper receipts do your customers actually use after they leave your store? They likely get crumpled up, forgotten, and ultimately tossed. But what if that receipt could be a powerful tool to keep them engaged with your brand and coming back for more? Digital receipts are more than just a […]
From Anonymous to Engaged: 3 Levels of Understanding Your Customers
Customers are the lifeblood of any retail business, and retailers should strive to understand retail customers. Customers can range from brand-new shoppers to lifelong advocates of your brand. Monitoring and categorising customers in different stages of their journey is a great way to monitor the overall health of your business and your marketing activities (both […]
From Pain Points to Touchpoints – Using Technology to Avoid the Biggest CX Pitfalls
Today’s business and retail landscapes are intensely competitive, requiring companies to deliver superior customer experiences (CX) to distinguish themselves. The quality of customer experience can significantly influence customer loyalty, brand perception, and profitability. Consequently, customers expect seamless, intuitive digital experiences that don’t just meet their needs but also delight them. Maintaining a competitive edge means […]
Transform Your Digital Receipts into Powerful Marketing Tools
here are many reasons why digital receipts are so valuable in today’s retail, and restaurant, industry. From being eco-friendlier to minimising the cost of things such as paper, there are some immediate benefits. That being said however, while many retailers are adapting to the new digital norm it’s likely that many aren’t maximising the potential […]
How to Re-engage Inactive Customers in Retail
An inactive customer is ultimately a loss in revenue for any retail organisation. These are customers who were once interacting with a brand but, for some reason, just stopped. While many would assume that they were lost forever, by re-engaging these customers, a retailer can reap enormous financial benefits as a result. Returning customers are […]
How To Connect With Customers In Retail
If you are in retail, you’ll know that for ongoing, sustained success it’s all about forging strong connections with your customers. There are many strategies and ways that this can be done, from collecting and understanding shoppers’ habits and preferences, to making sure that lines of communication are open for both sides of the relationship. […]
