3 Necessary Steps to Improve Customer Loyalty in Retail
Any retailer knows that cultivating customer loyalty can provide many benefits and cost savings. From an enhanced brand reputation, to repeat business, potential savings when it comes to marketing costs and it can also increase your customer lifetime value. According to Forbes the probability of selling to a current customer is 60% to 70%. Achieving […]
How do you track offline conversions from online marketing?
The success of online marketing isn’t just measured by the usual digital metrics of impressions, clicks and revenue, but also by real-world actions such as in-store purchases. But connecting these dots in the past has often been a tricky puzzle for retailers and marketers. Is a purchase made in your store based on a customer’s […]
How Retailers Can Benefit from WhatsApp Customer Engagement
To stay ahead of the game, retailers must constantly explore new, innovative ways to communicate and connect with their customers. WhatsApp, the global messaging giant, is fast becoming a fantastic platform to facilitate this. With nearly three billion users worldwide, WhatsApp allows retailers an opportunity to engage directly, quickly and personally, with their customers, fostering […]
Improving Retail Customer Retention with In-Store Technology
For the last few years, the fate of brick-and-mortar stores, along with their prospects for retail customer retention, looked uncertain, particularly in the wake of COVID-19. The U.K. saw a five-year peak of store closures in 2022, which seemed to signal the end of the traditional high streets and shopping centres of the past. However, […]
Customer-Centric Retailing for Brick and Mortar
Businesses all have one thing in common and that is a need for customers. Customer-centric retailing is essential, as customers are the ones who spend the money that keeps the company going. Their revenue drives innovation and development, dictating where businesses will go next. There has, however, been a long tradition of being product-centric in […]
What is Digital Engagement and Why It Matters for Retail
Digital engagement, often associated with the online world, is no longer confined to the pixels of our screens. It has made its way into physical spaces, particularly in the retail sector, creating a bridge between the in-store shopping experience and the digital world’s interactive elements. Ultimately, using digital engagement isn’t about replacing the physical experience […]
