From Anonymous to Engaged: 3 Levels of Understanding Your Customers
Customers are the lifeblood of any retail business, and retailers should strive to understand retail customers. Customers can range from brand-new shoppers to lifelong advocates of your brand. Monitoring and categorising customers in different stages of their journey is a great way to monitor the overall health of your business and your marketing activities (both […]
From Pain Points to Touchpoints – Using Technology to Avoid the Biggest CX Pitfalls
Today’s business and retail landscapes are intensely competitive, requiring companies to deliver superior customer experiences (CX) to distinguish themselves. The quality of customer experience can significantly influence customer loyalty, brand perception, and profitability. Consequently, customers expect seamless, intuitive digital experiences that don’t just meet their needs but also delight them. Maintaining a competitive edge means […]
Transform Your Digital Receipts into Powerful Marketing Tools
here are many reasons why digital receipts are so valuable in today’s retail, and restaurant, industry. From being eco-friendlier to minimising the cost of things such as paper, there are some immediate benefits. That being said however, while many retailers are adapting to the new digital norm it’s likely that many aren’t maximising the potential […]
How to Re-engage Inactive Customers in Retail
An inactive customer is ultimately a loss in revenue for any retail organisation. These are customers who were once interacting with a brand but, for some reason, just stopped. While many would assume that they were lost forever, by re-engaging these customers, a retailer can reap enormous financial benefits as a result. Returning customers are […]
7 Ways Ereceipts Are Improving Retail Customer Experience
In today’s fast-paced and technology-driven world, businesses must continually adapt to meet the ever-changing needs of their customers. One innovative way of assisting customers and growing your retail business is by implementing a system of ereceipts. Ereceipts provide customers with a digital copy of their purchase receipt, eliminating the need for paper and offering a […]
How To Connect With Customers In Retail
If you are in retail, you’ll know that for ongoing, sustained success it’s all about forging strong connections with your customers. There are many strategies and ways that this can be done, from collecting and understanding shoppers’ habits and preferences, to making sure that lines of communication are open for both sides of the relationship. […]
Digital Touchpoints In-Store Create More Personalised Shopping Experiences
Personalisation in retail is a way to always ensure excellent customer service and a great customer experience. Having the expertise in the company’s retail offerings, along with a deep and meaningful understanding of the customers that they engage with, allows retailers to predict and know exactly what the customer wants – sometimes before the customer […]
Mistakes Retailers Make When Offering Digital Receipts
The adoption of digital receipts in retail seems like a straightforward concept. Once the system and processes are installed and synched up to your in-store operations they should run like clockwork. There shouldn’t be too much input required and the data should be there ready for both retailer and customer when needed. However, despite the […]
How a Leading Retail Brand Uses refive to Connect with In-Store Customers
In the rapidly evolving landscape of Direct-to-Consumer (D2C) retail, Gusti Leather has emerged as a beacon of innovation, sustainability, and unparalleled customer service. Founded in 2009 by visionary entrepreneur Christian Pietsch, Gusti Leather has grown from an online-exclusive brand to a trailblazer in the physical retail space, boasting 29 stores across Germany, the Netherlands, and […]
Improve Store Experience without Hiring More Staff
We often talk about how the retail sector is having a renaissance with the increase in the omnichannel approach, the development of unified retail and the enhancement of in-store shopping as an experience. However one of the biggest challenges that retailers face nowadays is with staffing. Through a mix of different influences, it is now […]
